Latest Posts

FreshToHome’s Shan Kadavil on creating mini CEOs in the firm

Much before pandemic forced everyone to work remotely, FreshToHome, the meat, seafood and fresh produce e-tailer had embraced the flexi-work model. “I can no longer boast about it since most organisations have embraced it now,” says Shan Kadavil, the company’s founder. The model has worked well for him considering he lives “out of a suitcase right now” – Kadavil has been flitting between the company’s headquarters in Bengaluru and its office in Dubai.

In an interview, Kadavil speaks to Lounge about measuring passion, encouraging team leads to become entrepreneurial,  and his experiments with plant based meat. Edited excerpts:

Who do you consider your mentor and why? 

I am strongly influenced by the vision of Mark Pincus, a popular entrepreneur in Silicon valley, and founder of a number of large companies such as Zynga. He was also my former boss and is a mentor and investor of FreshToHome. Mark is a visionary and his belief in the capabilities of human beings is exceptional. He sincerely believed anyone who dared to dream big will be successful if he/ she is passionate about chasing their dreams without micro-managing them or limiting their potential.

How FreshToHome is Integrating Emergent Technologies To Improve Supply Chain Efficiencies

Shan Kadavil, Founder, FreshtoHome

The last few years have seen major developments within the dairy and meat sector, particularly concerning the supply chain side of things. If you are someone who likes to get daily essentials of meat and dairy to be available at your home in time, chances are you have heard of these start-ups FreshToHome, Licious, Zappfresh, Grubmarket, Farmdrop, Peapod, and Enedao.com.

These are dairy and meat delivery start-ups that have come up in the last ten years which have pioneered new changes in the supply chain like sourcing materials directly from fishermen and farmers. Bengaluru-based FreshToHome has been working to up the ante by bringing in newer technologies to make the entire supply more efficient.

“Our technology-enabled platform ensures that middlemen are cut out and the product reaches the end consumer within 24 -36 hours,” said Shan Kadavil, Co-Founder and CEO, FreshToHome. “We have incorporated technology to the length and breadth of our business, right from sourcing to supply chain to our delivery mechanism.”

The meat and dairy industry is largely unregulated with a serious lack of transparency. A typical fish supply chain, for instance, in India has over three middlemen which take at least 3-4 days to reach the end-user.

FreshToHome’s platform uses AI-based technology (called Commodities Exchange) that allows fishermen or farmer to electronically auction their produce – this is the primary way in which their supply chain is crafted.

The company also claims to guarantee an around-the-clock cold chain that keeps the products within a range of 0-4 degrees through IoT-based inbuilt sensors. Additionally, over 120 checks during the process, including for standard chemicals, antibiotics, and preservatives make sure that the customers get the best stuff.

“This is a tough task to accomplish for our competitors who buy from vendors in the city,” Kadavil added.

Currently, the company is at a revenue base of around Rs 1,000 crore.

Read More

FreshToHome to expand in Maharashtra

FreshToHome, fully integrated online brand in fresh fish and meat e-commerce, plans to make available its product offerings in over 10 cities and enabling the setup of 25 new Powered-By- FreshToHome stores in Maharashtra. Freshtohome is available in Kolhapur, Nashik, Aurangabad, Pune, Navi Mumbai, Mumbai, Ahmednagar, Sangli, Satara & Karad. Shan Kadavil, founder, FreshToHome said, “FreshToHome had entered Maharashtra /AP market in 2019. Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to delight our customers with products at affordable rates and at their convenience.”

FreshToHome to expand to 56 cities in 24 months

Shan Kadavil, Founder, FreshtoHome

Fresh To Home, the e-commerce firm which focuses on delivering fresh fish, and meat, plans to expand to 56 cities across India in the next 24 months. The Bangalore based firm which recently raised $ 121 million (about Rs 890.8 crore) in a funding round led by Investment Corporation of Dubai, Investcorp, Ascent Capital, DFC, Allana Group and other investors recently, said that it aims to become a billion dollar company in terms of revenue in the next five years.

Read More 

 

FreshToHome to tap into new markets; announces retail stores

Shan Kadavil, Founder, FreshtoHome

The online fish and meat e-tailer FreshToHome has announced 20 powered-by-FreshToHome has announced 20 powered-by-FreshToHome retail stores in Bengaluru. FreshtoHome retail stores in Bengaluru. FreshtoHome has inaugurated stores at Kempapura, Boopasandra, Koramangala, Brookefields, and TC Palya, among other locations to strengthen its customer base and quick accessibility. The brand will launch around 100 new stores and associate with delivery partners in these cities to promote micro-entrepreneurship and small businesses.

FreshToHome Unveils Expansion Plan for 2022 in Karnataka

Shan Kadavil, Founder, FreshtoHome

Bengaluru: After successfully making its presence felt across the country, FreshToHome shows no signs of slowing down and continues to expand its wings. The world’s largest fully integrated online brand in fresh fish and meat e-commerce is all set to reinforce its market presence by making available its product offerings in over 20 new cities and enabling the setup of 50 new Powered-By- FreshToHome stores in Karnataka.

As demand for quality and preservative-free meat and seafood at an affordable price is growing, these new touch points will serve the audience looking for convenience. The company has constantly strived towards its brand promise to offer only “100% Fresh, 0% Chemicals” products to its customers right at their doorsteps. The brand makes available products sourced directly from 3000+ fishermen and farmers across 300 coasts and farms in India.

Read More

FreshToHome unveils expansion plan for 2022 in Karnataka

 

Shan Kadavil, Founder, FreshtoHome

After successfully making its presence felt across the country, FreshToHome shows no signs of slowing down and continues to expand its wings. The world’s largest fully integrated online brand in fresh fish and meat e-commerce is all set to reinforce its market presence by making available its product offerings in over 20 new cities and enabling the setup of 50 new Powered-By- FreshToHome stores in Karnataka.

Speaking on the occasion, Shan Kadavil, Founder, FreshToHome said, “FreshToHome had entered Karnataka in the year 2015. Having strengthened our presence in the state/city, we are now thrilled to expand to more towns and enable Powered-By-FreshToHome stores. Keeping our customers’ safety at heart, we have strived to offer superior quality, 100% fresh, and chemical-free products. Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to delight our customers with products at affordable rates and at their convenience. We are glad to serve our customers with toxin-free options of meat and seafood of their choice. In the future, we plan to satisfy our customer’s needs with the best quality products and expand our footprint across the length and breadth of the Indian market.”

Read More

FreshToHome announces expansion to over 150 cities, also set to launch 100 new stores

Shan Kadavil, Founder, FreshtoHome

Online fish and meat e-tailer FreshToHome will be expanding its product offerings to over 150 towns across Punjab, NCR, Uttar Pradesh, Rajasthan, Kolkata, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Kerala, as per a statement on February 11.

The brand will also launch around 100 new Powered-By-FreshToHome stores to strengthen its customer experience; and associating with delivery partners in these cities to promote micro entrepreneurship and empower small businesses, it added.

“We are thrilled to expand to more than 150 towns and sign off setting up of Powered-By-FreshToHome’s stores countrywide. These will serve as convenience stores to customers to offer the finest quality chemical and preservative-free products,” said Shan Kadavil, Founder of FreshToHome.

Read More

FreshToHome scales up expansion to over 150 cities across India

 

Shan Kadavil, Founder, FreshtoHome

FreshToHome, the world’s largest fully integrated online brand in the fresh fish and meat e-commerce space has reinforced its market presence by making available its product offerings in over 150 towns in the states of UP, NCR, Punjab, Kolkata and Rajasthan. The other locations include Telangana, AP, TN, Kerala, Maharashtra and Karnataka. In addition, about 100 new Powered-By-FreshToHome stores are set to be launched strengthening its customer experience. FreshToHome is also associating with delivery partners in these cities to promote micro-entrepreneurship empowering small businesses.

Read More