{"id":1913,"date":"2020-10-28T09:19:30","date_gmt":"2020-10-28T03:49:30","guid":{"rendered":"\/blog\/?p=1913"},"modified":"2020-10-28T11:30:50","modified_gmt":"2020-10-28T06:00:50","slug":"ugly-ducklings-freshtohome-licious-vcs-missed-boat-consumer-internet-niche","status":"publish","type":"post","link":"\/blog\/ugly-ducklings-freshtohome-licious-vcs-missed-boat-consumer-internet-niche\/","title":{"rendered":"Ugly ducklings: FreshToHome, Licious and how VCs missed the boat on a consumer-Internet niche"},"content":{"rendered":"<p><a href=\"\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1915\" data-permalink=\"\/blog\/ugly-ducklings-freshtohome-licious-vcs-missed-boat-consumer-internet-niche\/the-economic-times_28_oct_2020\/\" data-orig-file=\"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?fit=1000%2C1010&amp;ssl=1\" data-orig-size=\"1000,1010\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The-Economic-Times_28_Oct_2020\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?fit=297%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?fit=1000%2C1010&amp;ssl=1\" class=\"alignnone wp-image-1915 size-full\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg\" alt=\"\" width=\"1000\" height=\"1010\" srcset=\"https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?resize=297%2C300&amp;ssl=1 297w, https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?resize=768%2C776&amp;ssl=1 768w, https:\/\/i2.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/The-Economic-Times_28_Oct_2020.jpg?resize=120%2C120&amp;ssl=1 120w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/economictimes.indiatimes.com\/prime\/technology-and-startups\/ugly-ducklings-freshtohome-licious-and-how-vcs-missed-the-boat-on-a-consumer-internet-niche\/primearticleshow\/78897986.cms\">SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOURCE<\/p>\n","protected":false},"author":9,"featured_media":1914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.freshtohome.com\/blog\/wp-content\/uploads\/2020\/10\/Cover_The-Economic-Times_28_Oct_2020.jpg?fit=800%2C599&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p79bGN-uR","jetpack-related-posts":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/1913"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":1,"href":"\/blog\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"predecessor-version":[{"id":1916,"href":"\/blog\/wp-json\/wp\/v2\/posts\/1913\/revisions\/1916"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}