Author: Shwetha Satyanarayan

FreshToHome expects to clock revenues of ₹1,500-2,000 crore in FY23

Published by Shwetha Satyanarayan

Shan Kadavil, Co-Founder, FreshtoHome Clocking in promising revenue growth last year, FreshToHome, a direct-to-customer meat and seafood start-up, expects to continue growing its revenue base in FY23. The company told BusinessLine that it expects to reach a turnover of ₹1,500-2,000 crore in FY23. “We are the largest company in this segment, both in terms of revenue as well as orders. Last year, our revenue figures stood at ₹1,200 crore, which we expect to reach ₹1,500-2,000 crore in FY23,” said Shan Kadavil, CEO and founder, FreshToHome. The company receives a total of 2.5 million orders every month, across all categories. Kadavil said that there are plans to expand both nationally and internationally. On a national front, the company is building itself as a retail major. <Read More>

Russia-Ukraine War: Geopolitical Tensions Do Not Have Any Impact On Indian Fish Imports

Published by Shwetha Satyanarayan

Mathew Joseph, COO, Co-Founder, FreshtoHome The Indian fisheries sector has witnessed dramatic growth in recent years, making India one of the largest producers of fish and fish products in the world. Currently, India is the third-largest fish-producing country in the world and accounts for 7.96 per cent of global production. According to the ministry of fisheries, animal husbandry and dairying, government of India, “The fisheries sector has been recognized as the ‘Sunrise Sector’ and has demonstrated an outstanding double-digit average annual growth of 10.87 per cent since 2014-15.” In FY21, the total fish production in India was around 14.73 million tonne (MT) with a contribution of 11.25 MT from the inland sector and 3.48 MT from the marine sector. Statistically, India’s per capita consumption of fish and meat products stands around 4-7 kilograms per annum, while the global numbers are 20 kg per annum. <Read More>  

‘Surprising to see how quickly smaller cities have adapted to ordering meat online’: FreshToHome cofounder

Published by Shwetha Satyanarayan

Shan Kadavil, Co-Founder, FreshtoHome How far would you go to get your fish curry and rice right? Some like Shan Kadavil start their own company. Co-founder of FreshToHome, Kadavil started the meat and seafood e-commerce platform when his fish supplier shut shop. Since then, he’s promised to make fresh non-vegetarian ingredients available in every corner of the country. And now, he’s hungry to grow. In an exclusive chat with Storyboard18, Kadavil shares the company’s plans for expansion and reducing delivery time, focusing on ready-to-eat options, and roping in Ranveer Singh for a campaign. <Read More>

FreshToHome’s Shan Kadavil on creating mini CEOs in the firm

Published by Shwetha Satyanarayan

Much before pandemic forced everyone to work remotely, FreshToHome, the meat, seafood and fresh produce e-tailer had embraced the flexi-work model. “I can no longer boast about it since most organisations have embraced it now,” says Shan Kadavil, the company’s founder. The model has worked well for him considering he lives “out of a suitcase right now” – Kadavil has been flitting between the company’s headquarters in Bengaluru and its office in Dubai. In an interview, Kadavil speaks to Lounge about measuring passion, encouraging team leads to become entrepreneurial,  and his experiments with plant based meat. Edited excerpts: Who do you consider your mentor and why?  I am strongly influenced by the vision of Mark Pincus, a popular entrepreneur in Silicon valley, and founder of a number of large companies such as Zynga. He was also my former boss and is a mentor and investor of FreshToHome. Mark is a visionary and his belief in the capabilities of human beings is exceptional. He sincerely believed anyone who dared to dream big will be successful if he/ she …

How FreshToHome is Integrating Emergent Technologies To Improve Supply Chain Efficiencies

Published by Shwetha Satyanarayan

Shan Kadavil, Founder, FreshtoHome The last few years have seen major developments within the dairy and meat sector, particularly concerning the supply chain side of things. If you are someone who likes to get daily essentials of meat and dairy to be available at your home in time, chances are you have heard of these start-ups FreshToHome, Licious, Zappfresh, Grubmarket, Farmdrop, Peapod, and Enedao.com. These are dairy and meat delivery start-ups that have come up in the last ten years which have pioneered new changes in the supply chain like sourcing materials directly from fishermen and farmers. Bengaluru-based FreshToHome has been working to up the ante by bringing in newer technologies to make the entire supply more efficient. “Our technology-enabled platform ensures that middlemen are cut out and the product reaches the end consumer within 24 -36 hours,” said Shan Kadavil, Co-Founder and CEO, FreshToHome. “We have incorporated technology to the length and breadth of our business, right from sourcing to supply chain to our delivery mechanism.” The meat and dairy industry is largely unregulated with a serious …

FreshToHome to expand in Maharashtra

Published by Shwetha Satyanarayan

FreshToHome, fully integrated online brand in fresh fish and meat e-commerce, plans to make available its product offerings in over 10 cities and enabling the setup of 25 new Powered-By- FreshToHome stores in Maharashtra. Freshtohome is available in Kolhapur, Nashik, Aurangabad, Pune, Navi Mumbai, Mumbai, Ahmednagar, Sangli, Satara & Karad. Shan Kadavil, founder, FreshToHome said, “FreshToHome had entered Maharashtra /AP market in 2019. Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to delight our customers with products at affordable rates and at their convenience.”

FreshToHome to expand to 56 cities in 24 months

Published by Shwetha Satyanarayan

Shan Kadavil, Founder, FreshtoHome Fresh To Home, the e-commerce firm which focuses on delivering fresh fish, and meat, plans to expand to 56 cities across India in the next 24 months. The Bangalore based firm which recently raised $ 121 million (about Rs 890.8 crore) in a funding round led by Investment Corporation of Dubai, Investcorp, Ascent Capital, DFC, Allana Group and other investors recently, said that it aims to become a billion dollar company in terms of revenue in the next five years. Read More   

FreshToHome to tap into new markets; announces retail stores

Published by Shwetha Satyanarayan

Shan Kadavil, Founder, FreshtoHome The online fish and meat e-tailer FreshToHome has announced 20 powered-by-FreshToHome has announced 20 powered-by-FreshToHome retail stores in Bengaluru. FreshtoHome retail stores in Bengaluru. FreshtoHome has inaugurated stores at Kempapura, Boopasandra, Koramangala, Brookefields, and TC Palya, among other locations to strengthen its customer base and quick accessibility. The brand will launch around 100 new stores and associate with delivery partners in these cities to promote micro-entrepreneurship and small businesses. Read More

FreshToHome Unveils Expansion Plan for 2022 in Karnataka

Published by Shwetha Satyanarayan

Shan Kadavil, Founder, FreshtoHome Bengaluru: After successfully making its presence felt across the country, FreshToHome shows no signs of slowing down and continues to expand its wings. The world’s largest fully integrated online brand in fresh fish and meat e-commerce is all set to reinforce its market presence by making available its product offerings in over 20 new cities and enabling the setup of 50 new Powered-By- FreshToHome stores in Karnataka. As demand for quality and preservative-free meat and seafood at an affordable price is growing, these new touch points will serve the audience looking for convenience. The company has constantly strived towards its brand promise to offer only “100% Fresh, 0% Chemicals” products to its customers right at their doorsteps. The brand makes available products sourced directly from 3000+ fishermen and farmers across 300 coasts and farms in India. Read More

FreshToHome unveils expansion plan for 2022 in Karnataka

Published by Shwetha Satyanarayan

  Shan Kadavil, Founder, FreshtoHome After successfully making its presence felt across the country, FreshToHome shows no signs of slowing down and continues to expand its wings. The world’s largest fully integrated online brand in fresh fish and meat e-commerce is all set to reinforce its market presence by making available its product offerings in over 20 new cities and enabling the setup of 50 new Powered-By- FreshToHome stores in Karnataka. Speaking on the occasion, Shan Kadavil, Founder, FreshToHome said, “FreshToHome had entered Karnataka in the year 2015. Having strengthened our presence in the state/city, we are now thrilled to expand to more towns and enable Powered-By-FreshToHome stores. Keeping our customers’ safety at heart, we have strived to offer superior quality, 100% fresh, and chemical-free products. Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to delight our customers with products at affordable rates and at their convenience. We are glad to serve our customers with toxin-free options of meat and seafood of their choice. In the …