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How digital technologies are powering fresh meat start-ups

Branded meat is getting a whole new spin with quite a few start-ups promising fresh, unadulterated meat and seafood delivery within just a few hours. Given the growing aversion among consumers about the use of preservatives and chemicals for the storage of meat, the ‘hygienic and convenient’ proposition is gradually gaining acceptance. The market potential, experts say, could be worth $40 billion.

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