Branded meat is getting a whole new spin with quite a few start-ups promising fresh, unadulterated meat and seafood delivery within just a few hours. Given the growing aversion among consumers about the use of preservatives and chemicals for the storage of meat, the ‘hygienic and convenient’ proposition is gradually gaining acceptance. The market potential, experts say, could be worth $40 billion. Read More
Have you ever wondered the so-called fresh raw seafood available in the market, is it really fresh and healthy? The answer is a surprising No, that too the fishes are at least 5 to 7 days old. The conventional fish trading system includes the fishermen, the middlemen, and the end consumers. Fishermen trade off their fishes and meat to the traders, who in turn sell them to customers in the market. The transportation mechanism used by the traders by which the livestock is brought to the market is chemicalized and unhealthy but cheap and the stocks are visibly fresh, which actually are not. Read More
Bengaluru-based FreshtoHome was launched in 2015 by Shan Kadavil. The startup delivers fresh, chemical-free seafood and meat in Bengaluru, Delhi-NCR, Chennai, Trivandrum, Cochin and Trisshur. The platform has a range of products including fish, poultry, mutton, steaks and fillet. Read More
India’s seafood and meat market is dominated by the unorganised sector till date. As per government data, the industry has a potential of over $50 billion in value. To put it into perspective, USA and South Ease Asia are major import markets of India’s seafood products with a share of 32.76 per cent and 31.59 per cent respectively. In land though, the industry needs organising and the products are affected by the use of chemicals. Freshtohome, an e-commerce firm that deals with selling seafood and meat online, says it aims to turn tables with its practices. Founder and CEO, Freshtohome, Shan Kadavil, is at the helm of the firm that garners more than $20 million per annum in revenues. He spoke to News Today, and revealed more about his business, his passion for food and future goals. Excerpts from his interview: Q) Talk us through the journey of Freshtohome from its origin. Read More
Crab Meat (Freshly Frozen) @ www.freshtohome.com